The Science of Storytelling
Any brand on the planet wants its customers and prospects for that matter, to come back for more. And the ‘more’ can manifest itself in many ways including sales of course but that gets old real fast. A better way to keep them coming back is via storytelling.As Rachel Gillett wrote in Fast Company, “when we read a story, not only do the language parts of our brains light up, but any other part of the brain that we would use if we were actually experiencing what we’re reading about becomes activated as well.”Just consider the fact that Americans alone consumer over 100,000 digital words every single day but 92% say they want brands to tell stories amongst all those words. So don’t just throw one stat after another at consumers: Tell them a story!“Stop boring everyone with just numbers,” says Vasiliy Makritskiy, CEO of Docs.Zone. “Everyone has stats they want to share. Just get a little creative in how you share them.”Here’s the full infographic via Fast Company, which includes the above stats as well as others via The Science of Storytelling.
